It's crucial your website loads quickly
Quick-loading websites perform better on every front: higher search ranking, superior user experience, and better user engagement. More importantly, fast-loading websites deliver more conversions and higher revenue. 84% of Internet users expect a website to load within two seconds. Therefore, it's crucial your website loads quickly; a lot quicker than you may have realised.
Since 2010, website page speed has been a contributing factor to the Google algorithm that marks the quality score for organic search listings. According to Google’s Tech Team, page speed now has a significant affect on your website search ranking.
62% of web users will exit a web page within 5 seconds if it hasn’t loaded.
Create happy users
Fast loading websites create happy users, thus lowering the bounce rate of your website. Research indicates that as many as 62% of web users will exit a web page within 3 seconds if it hasn’t loaded. Think about it, nobody likes to twiddle their thumbs waiting for a web page to load, even if the website has a nice layout and/or interesting content.
How to check the speed of your website?
The kind folks at Google Labs have developed a free, web based page speed tool for you to check the speed of your website pages. With this tool, you can view/analyse your website’s page speed performance score (out of 100) and also view suggested ways to optimise your website to boost page speed, such as:
- Image Optimisation
- Using CSS sprites for generic (graphical) images
- Reduce HTTP requests
- Using a Content Delivery Network (CDN)
More people are accessing the Internet with various mobile devices, page speed is even more important than ever before.
Get ahead of the curve and optimise your website now. Rest assured, there will be a mad scramble soon by all website owners to make their website(s) quicker and cleaner to allow pages to rank better in Google.